During Salone del Mobile Milano 2008, Design House, directed by Li Edelkoort, presented an installation called ‘FARM’. The installation was courtesy of the Zuiderzeemuseum, The Netherlands.
This seminal installation marks a return to the rural elements in design and society and pictures humble stable tools, a spade and fork, milk pitchers and pails, cooking pots and a frying pan that also doubles as a mirror. Now that the farmers of the world will cloth, feed and fuel us, afar-reaching movement will trigger designers to revisit folk and farm mentalities to blend rural and urban style. Perfectly in tune with our times, the young couple (Job Smeets and Nynke Tynagel) has been designing an ode to their country roots in stark contrast with the opulent and monumental ‘Robber Baron’ series designed for the Americans. The installation of twenty-four bronze works and six pieces of rosewood furniture evoke the archetypal artefacts of the low lands including Germany, Flanders and The Netherlands. Shown in an almost calvinistic setting, this rigourous and strong collection is counterbalanced by a folding fresco screen depicting the ideal of life on the farm in bright and naive colours.
23 pieces of bronze and 6 pieces of wooden furniture