Material
FW - 2013
Rebellious Sophistication
for Viktor & Rolf A/W 2013 runway show at Paris fashion week is part of a series of set design for the Dutch fashion house. Studio Job continued the theme of ‘rebellion’, more on the side of sophistication than teenage revolt.
- Year
- 2013
- Location
- A/W 2013, Paris Fashion Week, Paris
Paris fashion week
FW - 2013
The giant graphics of wilting black-and-white flowers provided a striking backdrop to Viktor & Rolf’s runway. It looked poetic and strangely beautiful.
– Women’s Wear Daily
The stage of the Viktor & Rolf show at Paris fashion week 2013 was set by a black and white backdrop of drooping flowers, with an accompanying runway graphic of herringbone hardwood floors, also in monochrome. The overall scenography and illustrative visuals of ‘rebellious sophistication’ were designed by Studio Job and complimented the similarly toned A/W 2013 collection of the dutch fashion house, however offering dynamic visual variation when compared to the more abstract cuts and patterning found in the modeled garments.