Studio Job redesigns Antwerp HQ and home with maximal impact. "It could be a well-executed modern interior of a 90-year old-collector" - Job Smeets
Studio Job HQ
Design duo Studio Job had plenty of reasons for moving their headquarters to Antwerp back in 2003. Escaping the ‘suffocating Dutch design scene’ was one of them, according to co-founder Job Smeets, along with the creative edge that the city offered. Fifteen years on, and the contemporary art and design studio has now redesigned the space into an apartment, gallery and workspace, all in one.
The 1950s concrete building, which was originally a Jewish school, featured a 400 sq m rooftop space (a rare find in the city) and Smeets saw huge potential this, knocking down the walls and stripping it back to unite the brand’s universe all under one roof.
The property has all the workings of a functional apartment – bedroom, bathroom and living space – but is designed with Studio Job’s ‘serious fun’ ethos, with many of their humorous and whimsical designs populating the interiors, creating an archive of the firm’s oeuvre. ‘It is overwhelming sometimes to see pieces from over 20 years of work all together in one space, it makes me realise how much we have done over the years and how prolific we have been,’ Smeets muses.
Visitors are invited to enjoy this design journey inside the headquarters. ‘The plan was to create a Studio Job world where pieces are mixed with the styles and years sitting alongside each other, on paper this shouldn’t work but in reality it’s perfectly balanced in my mind,’ he continues. This transformative vision is certainly reflected in the space which includes everything from scale models to design highlights including the ‘Punch-a-wall’ bag for Gufram and the banana the studio made for Design Pride at Salone del Mobile. These are scattered alongside products by other artists including Misha Kahn, and Smeets’ own father, Johan Smeets.
Elsewhere Smeets’ own office is inspired by the workspace of Italian design legend Alberto Alessi, while a tomato-red tiled bathroom makes an impact with its deep copper tub and gold-hued appliances. There are surprises around every corner with each room exuding its own eccentric personality.
‘With minimalism you can hide behind the aesthetic values of line and colour,’ Smeets explains, ‘with an eclectic style you need to know what you are doing otherwise you overcook it. It could be a well-executed modern interior of a 90-year old-collector’.